A tailored CRM dashboard with real-time data and a fast, focused interface — a private client engagement, details under NDA.
Front EndDashboardPerformance
The problem
The client's sales team was working around a generic, slow off-the-shelf CRM that didn't match how they actually tracked leads and deals — full specifics are covered by client confidentiality.
The approach
Designed and built a focused CRM dashboard around the team's real workflow, with real-time data updates and a deliberately narrow feature set so the interface stayed fast and uncluttered instead of copying a generic CRM's sprawling menu structure.
Role
Front-end build
Timeline
Private client engagement
Stack
React, Real-time data layer, Performance-first UI
Outcome
Delivered and in use internally by the client's sales team. Public metrics aren't shareable under the client agreement — happy to walk through the approach and screenshots directly.
